se il nome "sedici" non è idea di lapo...chi è la mente brillante che ha tirato fuori dal cilindro questa ideona?
quale creativo? quale brand manager o product manager? chi osa e cerca di raggiungere l'irrangiungibile vena creativa del buon lapo lapo...?
ecco la risposta signori...
This name is free
Automotive News / December 12, 2005 - 4:45 pm
Carmakers spend a bundle to create, research and register new model names. But Sedici, the name of Fiat’s first SUV, cost nothing because of a 7-year-old boy.
One Sunday morning last autumn, Fiat brand director Luca De Meo was telling a friend Fiat would introduce a new vehicle he referred to as a “4x4.” De Meo’s son Giulio, who was studying multiplication at school, promptly said, “Dad, 4x4 is Sedici” (16 in Italian).
After some quick research on its use, Fiat Auto registered Sedici.
quale creativo? quale brand manager o product manager? chi osa e cerca di raggiungere l'irrangiungibile vena creativa del buon lapo lapo...?
ecco la risposta signori...
This name is free
Automotive News / December 12, 2005 - 4:45 pm
Carmakers spend a bundle to create, research and register new model names. But Sedici, the name of Fiat’s first SUV, cost nothing because of a 7-year-old boy.
One Sunday morning last autumn, Fiat brand director Luca De Meo was telling a friend Fiat would introduce a new vehicle he referred to as a “4x4.” De Meo’s son Giulio, who was studying multiplication at school, promptly said, “Dad, 4x4 is Sedici” (16 in Italian).
After some quick research on its use, Fiat Auto registered Sedici.
